The Webstract Marketing Blog

Web Marketing Basics: Learn What Bounce Rate is and Why It’s Important
As you look for ways to improve the traffic to your website, there are many factors to consider. While it may seem that just getting visitors there is enough, the reality is that this is just the first step. Your larger goal is to guide users toward your service or product once they’re at your […] Read more...
Mobile Friendly Websites Are Not Longer Optional
Most everyone has likely had this happen to them: They’re on their smartphone, searching for a local restaurant or business. They find what they’re looking for, click on the site, and discover that the resulting site is not going to work correctly on their phone. The text, links, and pictures are overlapping, everything is too […] Read more...
Is SEO Till Important? Learn the Ins and Outs of Optimization in Today’s Digital World
Anyone who’s been running an online business in the last decade is likely familiar with the basics of search engine optimization, otherwise known as SEO. In short, it’s a method for websites to appear higher on search results than other companies do. Since the majority of people find businesses they need by searching online, and […] Read more...
Choosing a Domain: It’s All in a Name – Or Three
One of the common questions we get at from companies that are just starting out have to do with choosing a website address – otherwise known as a domain. In many cases, the best option is to actually have two or three domains. Why? Read on to learn more and then contact us at for […] Read more...
Must-Read Tips to Optimize Your Company’s Instagram Presence
Instagram is growing by leaps and bounds, which means that many companies are incorporating an Instagram strategy into their marketing plans. However, many brands have trouble figuring out how to use this incredibly visual social media platform to promote their product or service, or to educate the public about it. is here to offer some […] Read more...
Local SEO Marketing: Does Your Company Really Need It?
At we get a lot of questions from clients who want to better understand their marketing options. Often they’ll ask us if, in today’s global world, local advertising is still relevant. The truth is that it may be more relevant than ever before. Read on to learn why and then reach out to us at […] Read more...
Hiring a Full-Time SEO Specialist vs Hiring an SEO Marketing Firm: Which is Better for Your Company?
If your company wants to improve your SEO results then you may be comparing your options. On one hand, it may seem to make sense that hiring an in-house SEO specialist would yield the best results. On the other hand, working with an SEO marketing agency has benefits of its own. Read on to learn […] Read more...
5 Tips to Help Your Website Improve Its Lead Generation
It’s great to get people to your website but at we understand that the real goal is to have those visitors reach out and contact your company. That’s why our digital marketing strategies don’t focus exclusively on getting people to your website – we also focus on getting the right people to your website and […] Read more...
What’s Your Strategy? Changes to Brand Loyalty Strategies in the Digital Age
Brand loyalty is harder to gain than it was in the past. It used to be that discounts, rewards programs, and other strategies worked effectively but today customers have more options and they’re more fickle. According to a recent study, on average an American signs up for 29 different rewards programs but more than half […] Read more...
Learn What to Look for When Hiring a Digital Marketing Agency
There are more than 15,000 digital marketing agencies in the United States alone. Choosing the right one for your needs may seem overwhelming but the truth is that there are some specific steps you can take and factors you can keep in mind to choose the right company. Read on to learn more and then […] Read more...