The Webstract Marketing Blog

The Importance of Local Advertising and Local SEO
At , when we work with businesses on their SEO strategy, they typically have a single goal: Ranking first on Google’s search results. Of course, we understand why this is their goal – and in some cases it may be the right move. However, for every company that truly needs to rank on a global […] Read more...
Does Your Web Content Have a Goal? It Should
Many companies don’t like writing web content. They don’t have the experience or background to excel in conveying their company’s unique selling point, and they often find the process of writing to be tedious. If you’re in this position, there’s one question should ask yourself about your web content: What’s your goal with it? At […] Read more...
4 Simple Ways to Boost Your Online Sales
In this day and age, there are more people shopping online than at a brick and mortar store, yet too many companies still focus their advertising dollars – and strategies – on their physical stores. When it comes to increase your online sales, there’s really just one thing you need to know: Make it easy […] Read more...
3 Fears Companies Have About Changing Their Logo and the Reasons They’re Wrong
Ask any marketer and they’ll tell you: It’s essential the logo of a website and their website should work well together. No matter how great your company is, if you have a logo that’s not hitting the mark, you’re going to lose business – it’s that simple. Your company’s logo is the very foundation of […] Read more...
Web Marketing Basics: Learn What Bounce Rate is and Why It’s Important
As you look for ways to improve the traffic to your website, there are many factors to consider. While it may seem that just getting visitors there is enough, the reality is that this is just the first step. Your larger goal is to guide users toward your service or product once they’re at your […] Read more...
Mobile Friendly Websites Are Not Longer Optional
Most everyone has likely had this happen to them: They’re on their smartphone, searching for a local restaurant or business. They find what they’re looking for, click on the site, and discover that the resulting site is not going to work correctly on their phone. The text, links, and pictures are overlapping, everything is too […] Read more...
Is SEO Till Important? Learn the Ins and Outs of Optimization in Today’s Digital World
Anyone who’s been running an online business in the last decade is likely familiar with the basics of search engine optimization, otherwise known as SEO. In short, it’s a method for websites to appear higher on search results than other companies do. Since the majority of people find businesses they need by searching online, and […] Read more...
Choosing a Domain: It’s All in a Name – Or Three
One of the common questions we get at from companies that are just starting out have to do with choosing a website address – otherwise known as a domain. In many cases, the best option is to actually have two or three domains. Why? Read on to learn more and then contact us at for […] Read more...
Must-Read Tips to Optimize Your Company’s Instagram Presence
Instagram is growing by leaps and bounds, which means that many companies are incorporating an Instagram strategy into their marketing plans. However, many brands have trouble figuring out how to use this incredibly visual social media platform to promote their product or service, or to educate the public about it. is here to offer some […] Read more...
Local SEO Marketing: Does Your Company Really Need It?
At we get a lot of questions from clients who want to better understand their marketing options. Often they’ll ask us if, in today’s global world, local advertising is still relevant. The truth is that it may be more relevant than ever before. Read on to learn why and then reach out to us at […] Read more...