The Webstract Marketing Blog

Essential Questions to Ask When Considering a Digital Marketing Agency
There is no way around it: Digital marketing is complicated. For most of our clients, there is no way they could keep up on content creation, social media marketing, blogging, etc. and still effectively run their business. This is why they turn to and other digital marketing agencies. We can help with it all, from […] Read more...
SEO Hats: Understanding White, Black, Gray, and Their Impact
Search Engine Optimization, more often known as SEO, is the process of working to create content on your website to increase both the quality of traffic that comes to it and the quantity. For example, if you owned a company that sold men’s work shirts, you would want a search for “men’s work shirts” to […] Read more...
The Three Steps Involved in a Technical SEO Audit
Ensuring that your company has an online presence is important to bring in new customers and stay involved with current customers. We also recommend focusing on search engine optimization, otherwise known as SEO. This process helps you acquire new visitors to your company website by using techniques that help your company show up higher on […] Read more...
What’s in Your Content? Learn How to Optimize Content to Generate More Traffic
Many companies that understand how important content is to their website assume that quantity is the most important factor. They focus on publishing content daily. While this may be important for the specific company, the more important task is publishing good content and finding ways to optimize it. This involves focusing on what the content […] Read more...
Backlinking 101: What is it and Why Should You Care?
As you look for ways to increase your SEO ranking, you may come across advice regarding backlinking. At we know it can be a complicated concept to fully grasp. It works well for some needs and doesn’t for others. Read on to learn the basics about it. If you want to know if it is […] Read more...
Do You Believe Any of These 5 Myths About SEO?
If you have been keeping an eye on the ever-changing facts about SEO then you may believe one or more of the most common myths about it. The best way to ensure that your company’s SEO efforts are always following the latest, best practices guidelines is to hand it over to a digital marketing agency […] Read more...
Questions to Ask When Shopping for a Digital Marketing Agency
You know you need to work with a digital marketing company but you are not sure what you should be looking for. We know that if you have never worked with a similar company then you may have issues knowing what questions to even ask as you compare your choices. At we work to provide […] Read more...
Yes, SEO Is Important for Your Company: Here’s Why
There is a lot of white noise surrounding the digital marketing industry these days. New companies to the field want to bring their latest innovations to market and they want to push out the “old” ways. While it is true that this is an always-growing field, it’s also true that many of the tried and […] Read more...
The Only 5 Things You Need to Know for a Successful Small Business Social Media Campaign
There is a lot of advice out there on how to run a successful small business social media campaign – and we have given a lot of that advice! This wealth of information is great for those who want to master the field but what about companies who do not want to invest hours and […] Read more...
Hashtag 101: Get the basics of this must-know innovation
There is a lot that can be confusing about the world of digital marketing but one of the most used yet most elusive factors is the hashtag. What is it, what does it say, and why do you need it? The best way to handle hashtags is not handle them – let us do it! […] Read more...