Hiring a Full-Time SEO Specialist vs Hiring an SEO Marketing Firm: Which is Better for Your Company?

If your company wants to improve your SEO results then you may be comparing your options. On one hand, it may seem to make sense that hiring an in-house SEO specialist would yield the best results. On the other hand, working with an SEO marketing agency has benefits of its own. Read on to learn more about the factors to consider before making your final decision. Then reach out to Webstract at 855-201-5800 for a free website analysis.

There are three reasons that working with an SEO marketing firm may be the right choice

The truth is that in most cases you’re going to pay less if you work with a company that can handle your SEO needs versus hiring someone to work in-house. If your company has fewer than 20 employees then it’s unlikely you need a full-time marketing person and can instead benefit from these three advantages of working with a marketing firm:

1. You’re likely to get better results. What’s the most important thing you’re looking for in an SEO specialists? The answer is likely results. If you’re hiring an entry-level SEO marketer to work full time, they’re simply not going to have experience with the latest and greatest innovations in SEO. An agency like Webstract can handle everything from email to pay-per-click campaigns to website maintenance.
2. It’s going to cost less. As we said above, it’s simply going to be more affordable. If you want to hire a full-time SEO specialist, you should expect to pay at least $40,000 toward their salary alone – not to mention benefits, taxes, etc. When you hire a marketing company, they only charge you for the work they do and you can count on it being much less than hiring your own full-time employee.
3. It’s easier. Recruiting good employees is hard. Getting them trained and up to date on company policy takes time and resources. Even after taking all the steps you need to take to get them on board, they could turn around and quit a week later. Working with an agency prevents these issues and ensures that you can get up and running with your SEO plan right away.

If you want up-to-date and innovative methods then you want a marketing firm

If there’s no thing that’s true of SEO and will always be true of SEO it’s that it’s always changing. If you have your own marketing employee, they not only have to wear many hats to handle SEO and more, but they’re also going to have to constantly keep up on changes in the industry – and you’re going to have to pay for the time they need to learn about those changes.
On the other hand, when you work with Webstract, you can count on our associates to be up to date on the latest and greatest methods. We pride ourselves on offering truly personalized, results-oriented SEO services. To see how we can help, reach out to us today and request a free analysis of your website.