With its limited character counts and lack of images, many marketers, including business owners, find it to be a challenge to promote content on Twitter. Twitter is an invaluable tool for helping maximize content to your audience.
Whether you’re promoting your Twitter account, blogs posts or general updates, creating a strong presence means having a combination strong organic methods as well as paid tactics.
Below is a list of tips that will help you strengthen your Twitter content promotion.
Tracking your engagement helps to find the best times to be posting. You can refer to the Twitter dashboard to find engagement levels. Look for the days and times when your network is most active. Then, schedule your posts around the times of activity spikes. You can boost your engagement by posting content just before or just after the top of the hour, as this will target users who check their feeds before or after appointments and meetings.
Connect with Influencers
If you can connect to influencers that are in your industry, you might be able to extend the reach of your posts. To find influencers in your industry, you can use tools such as Topsy, Feedly, Buzzsumo, and Tweetdeck. All these tools are also free! Once you have found influencers, find ways to get your content to their networks. One solid method we recommend is to Tweet or reach out to influencers that you have quoted in one content. Usually this results in a give and take relationship. Try to figure out ways to cross-promote content that will be beneficial for you and the influencer.
Use Paid Tactics
Incorporating a paid strategy into Twitter is a great way to promote your content as well as Twitter accounts. Promoted Tweets is the way to go for this kind of promotion, whereas Promoted Account campaigns are better for audience building and community building.
You can target via keywords or by Twitter handle. You can even implement a competitor targeting. To find out which type of targeting is right for you, we suggest creating different tweets with different targets. You can track performance and then optimize around what works.
Create A Posting Calendar
Content calendars can help plan and schedule tweets in a way that makes sense for your business. When developing a calendar, make sure you include a section where you can reference hashtags as well, to make your posts have more impact and become more easily found.
Scheduling the posts ahead of time will make your day-to-day social work easier, but you should still leave time to check your accounts so you can react to or comment on real-time engagement.
Leveraging the tools we mentioned above as well as others such as Google Alerts will also help identify trends that are relevant to your business, customers, and other businesses so that you can comment.
Format Your Tweets Correctly
Formatting Tweets correctly is essential to earn credibility on Twitter. Using the correct formatting can increase engagement, exposure, visibility, and interest.
Our recommendation is to tweet with 100 characters (not including hashtags). Always include an image, a mention (@), and link when possible.
Having both an organic and paid strategy in place will give your Twitter exposure an edge. If you want to utilize this publisher to reach your audience and eventually see it create an ROI, we recommend the steps above. Don’t have the time or the team to handle this? Give us a call and we can create a social media plan customized to your needs.