July may seem too early to start thinking about a marketing plan for the holidays but the truth is that they are closer than they seem. The sooner you get your plan started, the more time you will have to perfect it. As you consider all your options, Webstract is here to offer professional assistance. Keep reading to find out more about some of the best tips we have for holiday marketing plans and then contact us at 855-201-5800 or contact@webstract.com to find out how we can help you.
Make sure your business information is accurate
If you update your business information online today, it may not show up as corrected across the internet for months. This is one of the reasons that it pays to begin a marketing plan well in advance of the holidays. Begin by making sure that your Google My Business profile has been claimed. Then optimize it for your keywords. Make any necessary changes for your address and phone number. Then go to the other online directories, like Yelp, Bing, etc., and make sure your info is accurate there as well.
Think of ways to provide ideas to clients and potential clients
Consumers get overwhelmed during the holidays as they try to think of unique options for their friends and family. No matter what service or product you offer, if it can be wrapped as a gift – either physically or digitally – then you should create content that includes ideas for holiday gifts that includes your service or product.
Be sure to think outside the box. For example, a restaurant may think of holiday offerings as gift cards. However, there are many other avenues to explore such as offering special meals for the holidays, catering holiday parties, etc.
Start working on social media campaigns
Statistics show that nearly ¾ of consumers take social media reviews into consideration before making a purchase. About 70% of businesses questioned admit that they have gotten customers through Facebook. If you do not already have social media profiles set up then now is the time. If you do not yet have a plan in place for the holidays, now is a great time to start. You can use your social media accounts to engage with customers, publish unique content, and get customers in the mood for the holidays.
Do you need help preparing for the upcoming season?
If this all seems daunting to you then we have good news: We are here to help. All you have to do is reach out to Webstract and ask for a free website analysis. We can learn about what your company’s goals are, what your priorities are, and how you are currently running your online presence. We’ll then be able to offer personalized advice on how to best engage customers not just at the holidays but all year long. Call or email us today!