You would be hard pressed to find a company in 2019 that does not need a digital marketing strategy. That said, not all companies can focus a huge marketing campaign on the digital world. At Webstract we want to encourage companies to do what they can and what makes the most sense. If you are going to focus on just three things when you work on a digital marketing plan, these are the three things to focus on.
If you are in need of help with these three things, or if you want assistance with the entirety of your digital marketing plan, you can contact us at 855-201-5800 or contact@webstract.com for a free website analysis.
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Make Sure Your Customers Can Find You
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Use Mobile Ads and Targeting
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Ensure Your Website is Optimized for Mobile Browsing
It has become the norm now for people to search for local companies on their phones. About 95% of those mobile searches are done on Google so it is easy to decide to focus on Google. When Google ranks maps, they consider both paid effort and organic results. This means that you can choose to either pay for visibility, work hard to rank for valid keywords, or both.
The good news is that most local companies you are competing with will not have taken steps to optimize for keywords. This means that it can be relatively easy to improve your rankings. If you need help doing so, just contact Webstract.
If you are like most business owners, you have a good idea of who your ideal customer is. You know where they come from, what they are looking for, and what they have in common. You may not have experience running mobile ads or targeting specific groups, but you can use the info you already have about your customers to find others who meet their same demographics.
You can target ads based on a nearly endless list of characteristics. We know that about 90% of people will do business within ten minutes of their homes so location is a strong contender. You could then narrow down by age group, income, and other factors you know about your potential customers.
About one in three consumers will not consider working with a company if said company does not have a website. In just a few years, the number of people who primarily search online has risen about 20%. If your website is not optimized to be reviewed and used on mobile platforms then you should assume there is a 100% chance you have lost at least one potential client or customer due to the difficulty of navigating your website from a mobile device.
If this all seems overwhelming or you are unsure of how to get stated, there is good news: Webstract is here to help. We provide a wealth of services for small and medium sized businesses. Call us today at 855-201-5800 or email us at contact@webstract.com to get started.