The Three Steps Involved in a Technical SEO Audit

The Three Steps Involved in a Technical SEO Audit

Ensuring that your company has an online presence is important to bring in new customers and stay involved with current customers. We also recommend focusing on search engine optimization, otherwise known as SEO. This process helps you acquire new visitors to your company website by using techniques that help your company show up higher on searches for things your company provides.

There are a number of aspects involved in a successful SEO campaign and at Webstract Marketing we can provide those comprehensive services. One of the aspects that often gets overlooked are the technical aspects of SEO. That is, the creation, building, and maintenance of your website. The goal is for web development to create a website that search engines love from top to bottom. Today we will discuss three steps involved in typical technical SEO audit. If you have questions or want a free website analysis, contact Webstract Marketing at 855-201-5800 or contact@webstractmarketing.com right away.

  1. The speed of your website

  2. If you have ever searched for anything on the internet then you have likely encountered a website that loads slowly. What happens when you expect a site to load instantly and it doesn’t? If it is a company that offers a product or service you can get elsewhere, it is likely you’ve backed out of the site and chosen a different search engine result that runs faster.

    There are relatively simple steps that can be taken to increase the speed of your website. Once we know there is an issue, fixing the issue is fast and generally inexpensive – but it can mean a world of difference to how well your site loads and how many people are around to see it.

  3. The security of your website

  4. Any HTTP website is now described as “not secure” when viewed on Google’s Chrome browser. Getting an SSL certificate results in your website being listed as HTTPS. That extra “s” stands for secure. Not only can it make a difference in the way Google ranks your page, but it can give visitors added trust in your company and your website.

    There are a number of SSL certificates you can choose from, some of which are worth the cost and some that are not. When you work with Webstract Marketing we can explain the different options and handle every step of procurement.

  5. Optimization of your images

  6. Every image on your website should web optimized. The easiest way to do that is to ensure that they are compressed. There are a number of ways to do that – it is all up to your web developer. You also want to ensure that every image on your website works. Again, this is something we will handle when you choose to work with Webstract Marketing.

Are you ready for your free website analysis to find out what you can do to improve? Then contact us at 855-201-5800 or contact@webstractmarketing.com now!

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